6314M0185Y
Universiteit van Amsterdam (UvA)
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Summary
Full Summary - Theories of Marketing
This summary is a complete summary of the course Theories of Marketing, including all the studied content such as articles, knowledge clips and lectures.
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Summary
Study Guide Theories of Marketing | UvA | 2026/2027
PopularStudy guide for Theories of Marketing (6314M0185Y) at Universiteit van Amsterdam, includes ALL articles, covering the evolution of marketing thought from the marketing concept through to distributed networks and innovation-driven strategies. Topics include market orientation, customer experience management, the V1-V4 framework, and strategy formation using the 5 Cs STP 4 Ps model, with sources from Dolan, Narver & Slater, Homburg, and Achrol & Kotler and the rest of the articles. Essential resou...
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