Markc57

$10.88

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This bundle provides notes on CCEA Unit 1, The Competitive Business, including super summaries. The total of all the notes individually is £180, purchase the bundle for £90 and enjoy the lower price but all the same notes!

Package deal
• 25 items •
by MarkC57 •
uploaded 2016

i x

Competition • Summary
Forms of Business - Partnerships • Class notes
Franchise • Class notes
Private + Public Limited Companies • Class notes
Central Purpose of Business Activity • Class notes
And more ….

Quality Management

A look at what is quality, how quality is measured and the various standards including: EFQM, ISO 9000 and benchmarking.

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Class notes
• 3 pages •
by MarkC57 •
uploaded 2016

i x

SWOT

$4.75

A look at an example of a SWOT analysis by using McDonalds.

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Class notes
• 3 pages •
by MarkC57 •
uploaded 2016

i x

Marketing Mix

$8.84

A look at the 7P's of the marketing mix, including types of pricing, promotion and marketing.

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Class notes
• 6 pages •
by MarkC57 •
uploaded 2016

i x

Market Plan and Ansoff

A step by step look at constructing a market plan, types of marketing objectives, advantages and disadvantages of a market plan, marketing budget and ansoff matrix.

Package deal
Class notes
• 3 pages •
by MarkC57 •
uploaded 2016

i x

Advertising and Sales Promotion

A look at various promotion and advertising methods including, price reductions, discounts, loss leaders, competitions, coupons, free figts, Point of Sale Displays, Loyalty Cards, Sponsorship, Public Relations,

Package deal
Class notes
• 4 pages •
by MarkC57 •
uploaded 2016

i x

Typesof Research

A look at the various methods of research e.g. surveys, focus groups, consumer panels, test marketing, interviews, observation and store loyalty cards.