Lieke0408

Member since 3 year

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Last item sold: 1 year ago

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Lieke0408

On this page, you find all documents, package deals, and flashcards offered by seller lieke0408.

3 Documents
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Consument en marketing Topic Attitude, tentamen (323623-B-6)

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$4.56

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Specifieke samenvatting over het onderwerp attitude van het tentamenvak Consument & Marketing.

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Class notes
• 12 pages •
by lieke0408 •
uploaded 2023

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Tilburg University • Consument en Marketing

Uitgebreide college aantekeningen Consument en Marketing (323623-B-6)

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$7.20

7x sold

Diepgaande inzichten in consumentattitudes en besluitvorming: het samenspel van cognitieve en affectieve factoren in marketingstrategieën. Ontdek hoe multi-attribute en additievve verschilmodellen, cognitieve en affectieve processen, en besluitvormingsregels zoals de disjunctieve regel de marketingwereld vormgeven. Verken ook psychologische aspecten zoals risico-aversie, cognitieve bias en valkuilen zoals de sunk cost fallacy en mental accounting, die keuzes en reflectie van consumenten sturen.

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