slides + summary of articles

Consumer Memory and Learning



Braun, K. A. (1999). Postexperience advertising effects on consumer memory. Journal of Consumer Research, 25(4), 319–334.

John, D. R., Loken, B., Kim, K., & Monga, A. B. (2006). Brand concept maps: A methodology for identifying brand association networks. Journal of Marketing Research, 43(4), 549–563.



Consumer Motivation



Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation,...
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Investment decisions summary Year 2 Quarter 1