Consumer Behaviour

Erasmus Universiteit Rotterdam (EUR)

Here are the best resources to pass Consumer Behaviour. Find Consumer Behaviour study guides, notes, assignments, and much more.

Isabelle Szmigin, Maria Piacentini

5 documents

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Class notes

Lecture notes Consumer Behaviour
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December 2025

2025/2026
We had an open book exam and I used all of these notes during the exam. My final grade was a 7.0. The notes are based on the lectures and tips from the teacher.
juliettemarhe
$7.32 More Info

Summary

Summary - Consumer Behavior (FEB13012) - 9.6 grade
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October 2025

2024/2025
This document provides a comprehensive summary of all lectures for the course Consumer Behavior (FEB13012) at Erasmus University Rotterdam, covering material from January to February 2025. Topics include foundational behavioral economics, consumer decision-making models, cultural and psychological influences, heuristics and cognitive biases, perception, motivation, attitudes, and personality theories.
pienstruijs
$7.28 More Info

Summary

Summary Consumer Behaviour Marketing Management Erasmus University
5.0

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5.0

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November 2023

2023/2024
This is an extensive summary of the subject Consumer Behaviour at Rotterdam School of Management. It includes all notes from class and examples. I got an 8.5 with this summary.
lauralisa
$8.54 More Info

Other

Mindmap lecture slides Consumer behaviour
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October 2023

2023/2024
Hi! I made a mindmap of all lecture slides. The mindmap contains all necessary information for the exam and can be printed on 2x A3 papers, so you do not have to struggle with lots and lots of paper during your open book exam. A nice bonus is that we save some trees in the process! (please keep in mind that the lettertype when printed is small, so if you find that uncomfortable, maybe this option is not for you)
celinemassop
$4.26 More Info

Summary

Summary of Chapter 11 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Where are we going?
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July 2022

2019/2020
Summary of Chapter 11 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Where are we going?
xmary
$4.26 More Info

Summary

Summary of Chapter 8 - 10 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Macro-view of consumption
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July 2022

2019/2020
Summary of Chapter 8 - 10 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Macro-view of consumption
xmary
$7.93 More Info

Summary

Summary of Chapter 3 - 7 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Micro-view of consumption
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July 2022

2019/2020
Summary of Chapter 3 - 7 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Micro-view of consumption
xmary
$7.93 More Info

Summary

Summary of Chapter 1 and 2 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Historical and Current Perspectives on Consumption
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July 2022

2019/2020
Summary of Chapter 1 and 2 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Historical and Current Perspectives on Consumption
xmary
$4.87 More Info

Summary

Summary Consumer Behaviour (BM01MM)
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December 2021

2021/2022
everything discussed in the lectures, needed for the exam, is described and explained. A summary of the end of every lecture is provided. Figures are included to make concepts clearer and easier for understanding.
sarahcito1
$7.93 More Info

Package deal

Block 1 MM: Consumer Behavior + Research
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December 2021
All you need to know for the first block of Marketing Management at RSM. Every lecture is being discussed in great detail, including many examples and for Consumer Marketing Research including a practice exam. My grades for these courses: 8.0 and 8.5 and all I have studied these documents.
riannestals
$12.81 More Info