Juliawijers
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Strategic Brand Management (book, PDF)
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
- Book
- Summary
- • 591 pages •
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
Chapter 1-7 10
A summary of chapters 1-7 10 of the book "Integrated Advertising, Promotion and Marketing Communications" by Donald Baack and Kenneth Clow
- Book
- Summary
- • 29 pages •
A summary of chapters 1-7 10 of the book "Integrated Advertising, Promotion and Marketing Communications" by Donald Baack and Kenneth Clow
Persuasive communication - HAN arnhem
A summary of the Persuasive Communication classes during the first period of year 1 at Arnhem Business School/International School of Business. Classes were divided into 'brain & behaviour" and "me & the media", both are summarised in this document.
- Summary
- • 11 pages •
A summary of the Persuasive Communication classes during the first period of year 1 at Arnhem Business School/International School of Business. Classes were divided into 'brain & behaviour" and "me & the media", both are summarised in this document.
Chapter 1-7 10
Chapter 1-7 10
Chapter 1-7 10
Persuasive communication - HAN arnhem
Chapter 1-7 10