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Best selling Strategic Brand Management: Global Edition notes

Summary Buildings Brands for Impact 2024-2025 Summary Buildings Brands for Impact 2024-2025 Popular

  • Summary Buildings Brands for Impact 2024-2025

  • Summary • 75 pages • 2024 Popular
  • All material for the exam Buildings Brands for Impact EBM073B05 - Lecture notes - Article summaries - Book chapter summaries (Chapter 1-4, 13)
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Building Brands for Impact Summary Building Brands for Impact Summary Popular

  • Building Brands for Impact Summary

  • Summary • 28 pages • 2025 Popular
  • Summary of all lectures of Building Brands for Impact, including lecture notes, additional information from the book and the papers
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Newest Strategic Brand Management: Global Edition summaries

Summary Buildings Brands for Impact 2024-2025 Summary Buildings Brands for Impact 2024-2025 New

  • Summary Buildings Brands for Impact 2024-2025

  • Summary • 75 pages • 2024 New
  • All material for the exam Buildings Brands for Impact EBM073B05 - Lecture notes - Article summaries - Book chapter summaries (Chapter 1-4, 13)
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  • $14.47
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Building Brands for Impact Summary Building Brands for Impact Summary New

  • Building Brands for Impact Summary

  • Summary • 28 pages • 2025 New
  • Summary of all lectures of Building Brands for Impact, including lecture notes, additional information from the book and the papers
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Strategic Brand Management (book, PDF) Strategic Brand Management (book, PDF) New

  • Strategic Brand Management (book, PDF)

  • Summary • 591 pages • 2019 New
  • Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
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UvA Branding Summary ALL Articles March 2019 Grade 8,5! UvA Branding Summary ALL Articles March 2019 Grade 8,5!

  • UvA Branding Summary ALL Articles March 2019 Grade 8,5!

  • Summary • 66 pages • 2019 New
  • Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...
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Brand Marketing Summary (Strategic Brand Management, Keller) Brand Marketing Summary (Strategic Brand Management, Keller)

  • Brand Marketing Summary (Strategic Brand Management, Keller)

  • Summary • 139 pages • 2018 New
  • Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
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  • $12.67
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Strategic Brand Management Strategic Brand Management

  • Strategic Brand Management

  • Summary • 82 pages • 2017 New
  • The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
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  • $5.42
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