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Strategic Brand Management: Global Edition

Kevin Lane Keller - ISBN: 9780273779414

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On this page you find summaries, notes, study guides and many more for the textbook Strategic Brand Management: Global Edition, written by Kevin Lane Keller. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like Summary, Marketing, Strategic Brand Management, strategic brand management, Branding, Business Lab, Keller & Master will be dealt with.

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