Juliahoogenboom

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Theories of Marketing - spring 2019 - full summary (grade 9.0)

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Full summary of the Theories of Marketing course, including lecture slides, personal notes and required readings. By studying this summary I passed the exam with a 9.0!! The following topics are discussed: Lecture 1a&1b - Topic 1: Overview of development in marketing thinking Lecture 2a - Topic 2: Advances in marketing strategy Lecture 2b&3a - Topic 3: Consumer insights and motivations Lecture 3b&4a - Topic 4: Consumer behaviors Lecture 4b&5a - Topic 5: Neuro marketing: methods and applicati...

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  •  • 80 pages • 
  • by juliahoogenboom • 
  • uploaded  11-09-2019
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