Joostlanghout
On this page, you find all documents, package deals, and flashcards offered by seller joostlanghout.
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16 items
Bundel artikelen International Brand Management 2021 (missen in andere sv)
$16.75
0x sold
Vier samenvattingen die ontbreken in andere bundels. Uitgebreid en dekt de hele stof.
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- Package deal
- • 4 items •
- Summary Malär et al. (2011) Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self • Summary
- Summary Kara (2018): We share; we connect: how shared brand consumption influences relational brand connections • Summary
- Summary of Steenkamp et al. (2010): A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products • Summary
- Summary Pogacar et al. (2021) Is Nestle a Lady? The Feminine Brand Name Advantage • Summary
Missing articles Marketing & Innovation (Nenonen, Eliens and Mani et al.)
$13.86
6x sold
Contains three articles which are missing in almost all summaries.
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- Package deal
- • 3 items •
- Samenvatting Mani et al. (2018): Consumer resistance to innovation in services: challenges and barriers in the Internet of Things era • Summary
- Article of Eliens et al. (2018): Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD, • Summary
- Nenonen et al. (2019): Capabilities for market-shaping: triggering and facilitating increased value creation. • Summary
Marketing performance extra verplichte artikelen
$16.17
1x sold
Alle artikelen die niet in de andere samenvattingen staan. INCL BALDUCCI (geüpload 21/10/21)
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- Package deal
- • 4 items •
- Samenvatting artikel Real-Time Brand Reputation Tracking Using Social Media Rust et al (2021) • Summary
- Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions • Summary
- Artikel Harz et al Virtual Reality in New Product Development: Insights from Pre-launch Sales Forecasting for Durables • Summary
- Artikel Balducci et al. Unstructured data in marketing • Summary
