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Summary Pogacar et al. (2021) Is Nestle a Lady? The Feminine Brand Name Advantage
Comprehensive summary of the article. Brand new article so it does not appear in other summaries.
- Package deal
- Summary
- • 6 pages •
Comprehensive summary of the article. Brand new article so it does not appear in other summaries.
Summary of Steenkamp et al. (2010): A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
Comprehensive summary of the article. Missing in almost all summaries
- Package deal
- Summary
- • 7 pages •
Comprehensive summary of the article. Missing in almost all summaries
Summary Kara (2018): We share; we connect: how shared brand consumption influences relational brand connections
Comprehensive summary of the article. Missing in almost all summaries
- Package deal
- Summary
- • 5 pages •
Comprehensive summary of the article. Missing in almost all summaries
Summary Malär et al. (2011) Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
Article Summary. Covers all the important information.
- Package deal
- Summary
- • 5 pages •
Article Summary. Covers all the important information.
Bundel artikelen International Brand Management 2021 (missen in andere sv)
Vier samenvattingen die ontbreken in andere bundels. Uitgebreid en dekt de hele stof.
- Package deal
- • 4 items •
- Summary Malär et al. (2011) Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self • Summary
- Summary Kara (2018): We share; we connect: how shared brand consumption influences relational brand connections • Summary
- Summary of Steenkamp et al. (2010): A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products • Summary
- Summary Pogacar et al. (2021) Is Nestle a Lady? The Feminine Brand Name Advantage • Summary
Vier samenvattingen die ontbreken in andere bundels. Uitgebreid en dekt de hele stof.
Nenonen et al. (2019): Capabilities for market-shaping: triggering and facilitating increased value creation.
Missing in many summaries. Has been described in detail so you don't miss out on the core of the article. Of course, you can reduce this yourself, but you will not lose the essential parts of the article (such as the way the sample is composed).
- Package deal
- Summary
- • 6 pages •
Missing in many summaries. Has been described in detail so you don't miss out on the core of the article. Of course, you can reduce this yourself, but you will not lose the essential parts of the article (such as the way the sample is composed).
Article of Eliens et al. (2018): Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD,
Article is missing in many summaries. Described extensively, You don't miss any of the key points of the article
- Package deal
- Summary
- • 6 pages •
Article is missing in many summaries. Described extensively, You don't miss any of the key points of the article
Samenvatting Mani et al.onsumer resistance to innovation in services: challenges and barriers in the Internet of Things era
Missing in almost all summaries. Detailed the most important things in the article,
- Package deal
- Summary
- • 7 pages •
Missing in almost all summaries. Detailed the most important things in the article,
Missing articles Marketing & Innovation (Nenonen, Eliens and Mani et al.)
Contains three articles which are missing in almost all summaries.
- Package deal
- • 3 items •
- Samenvatting Mani et al. (2018): Consumer resistance to innovation in services: challenges and barriers in the Internet of Things era • Summary
- Article of Eliens et al. (2018): Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD, • Summary
- Nenonen et al. (2019): Capabilities for market-shaping: triggering and facilitating increased value creation. • Summary
Contains three articles which are missing in almost all summaries.
Marketing performance extra verplichte artikelen
Alle artikelen die niet in de andere samenvattingen staan. INCL BALDUCCI (geüpload 21/10/21)
- Package deal
- • 4 items •
- Samenvatting artikel Real-Time Brand Reputation Tracking Using Social Media Rust et al (2021) • Summary
- Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions • Summary
- Artikel Harz et al Virtual Reality in New Product Development: Insights from Pre-launch Sales Forecasting for Durables • Summary
- Artikel Balducci et al. Unstructured data in marketing • Summary
Alle artikelen die niet in de andere samenvattingen staan. INCL BALDUCCI (geüpload 21/10/21)