Jessicalooman

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Summary Consumer Behaviour: Onlines Lessons + Articles (2021-2022)

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Summary of Consumer Behaviour (2021-2022), including online lessons, lectures, and (additional) articles. Topics: 1. The Psychological Core 2. Consumer (Ir)rationality 3. Social Influences on Behaviour 4. Affective and Emotional Consumer Reactions 5. Technology and Consumer Behaviour 6. Consumers and Marketing for a "better world"

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  •  • 36 pages • 
  • by jessicalooman • 
  • uploaded  15-12-2021
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