Universiteit van Amsterdam (UVA) • Business Administration: Consumer/Digital Marketing

All lectures, videos and articles summary from topic 1, 2 & 3 (year 22/23!!)

Read this and get 9!!! This summary contains all the information of lectures, tutorials, guest lectures, the key message of the articles (including finding, model, and implication) and some tips about the exam.

Detailed summary of Marketing Communication. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 8. Good luck!

Detailed summary of Social Media Marketing. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 9. Good luck!

This comprehensive summary of the class notes was a great help for the exam, for this summary helped me achieve a 8.6.

This is a summary of all the literature pertaining to the social media marketing course. The course does include a closed book exam. Having this summary ensured me a 9 on the exam.

In this file you will find the review of every article (base and additional) as well as summary of slides and video clips

Summary of all articles (including overview) from the course Consumer Behaviour. Master Business administration 2021 (April).

The notes from all lectures from the course Consumer Behaviour. Master Business administration 2021 (February).

All lectures & short summary of articles - Digital Marketing and Analytics 2021 (February). Master Business Administration at UvA, digital marketing track.