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Unlock academic success with this complete, high-quality study guide for Financial Management 352. These structured notes were made using the prescribed textbook and study material to provide in-depth summaries per chapter. An in-depth description of what these notes cover: Section 1: Chapter 4: The Business Research Process • Decision-making • Types of Business Research • Stages in the Research Process Section 2: Chapter 3: Theory Building • Theory • Theory Building o Ab...

Unlock academic success with this complete, high-quality study guide for Strategic Management 344. These structured notes were made using the prescribed textbook and study material to provide ‘essay-style’ summaries per chapter. An in-depth description of what these notes cover: Chapter 1: The Strategic Management Process • Summary of Components 1 - 4 Chapter 2: The Purpose and Context of Business – Key Elements of Sustainable Business • Organization, Strategy & Purpose • En...

Marketing Management 344 & 354 Comprehensive Notes & Summaries for A2 Preparation Stellenbosch University (Third Year Modules)

Unlock academic success with this complete, high-quality study guide for Marketing Management 344. These structured notes were made using the prescribed textbook and study material to provide ‘essay-style’ summaries per chapter. An in-depth description of what these notes cover: Section 1: Chapter 3: The Marketing Research Process • The Research Process • Types of Marketing Research o Exploratory o Descriptive o Causal • Problem Statement, Decision Statement, Variables & O...

Unlock academic success with this complete, high-quality study guide for Markeing Management 354. These structured notes were made using the prescribed textbook and study material to provide ‘essay-style’ summaries per chapter. An in-depth description of what these notes cover: Chapter 1: Defining Marketing for the New Realities • The Scope of Marketing • The New Marketing Realities o Market Forces o Market Outcomes o The emergence of Holistic Marketing • The Role of Marketi...

Unlock academic success with this complete, high-quality study guide for Financial Management 354. These structured notes were made using the prescribed textbook and study material to provide key insights per chapter regarding M&A concepts. An in-depth description of what these notes cover: Chapter 1: Introduction • Mergers • Acquisitions • The M&A Process • Behavioural Biases influencing M&A Decisions • Key Stakeholders in the M&A Process Chapter 2: Types of M&As • Joint...