Abdullahaa2006

Study notes on Marketing: Chapter 2 – The Marketing Environment from the Bachelorproef Bedrijfskunde Marketing course at Universiteit Antwerpen. Covers the DESTEP-model framework with detailed analysis of six external environment dimensions: demographic, economic, socio-cultural, technological, and ecological factors, including real-world examples like Zalando, Amazon Echo, and Vinted. Essential for understanding how external factors influence marketing strategy and decision-making – perfect...