Bcom exam Study guides, Class notes & Summaries

Which of the following is perceived as neutral communication? a. Routine messages b. Persuasive messages c. Crisis communications d. Bad news messages e. Negative messages - ANSWER-a. Routine messages If the reaction of the target audience is likely to be _____, your best approach is a direct one. a. neutral b. negative c. aggressive d. unwelcome e. biased - ANSWER-a. neutral A good-news or neutral message must begin with a(n): a. we-viewpoint. b. objective. c. fragmente...

BCOM, 10e Carol Lehman, Debbie DuFrene (Test Bank) BCOM, 10e Carol Lehman, Debbie DuFrene (Test Bank)

BCOM Exam 2 Verified Answers!!

BCOM EXAM Questions and answers latest update

Completeness - ANSWER-Providing All Relevant Information, being accurate, being specific. Concise - ANSWER-Control Paragraph Length (40-80 words), Use Short Sentences in Most Cases, avoid redundancy, avoid empty phrases, avoid wordy prepositional phrases. Natural Style - ANSWER-use action verbs, use active voice, use short and familiar words and phrases, use parallel language, avoid buzzwords and figures of speech, avoid it is/there are navigational design - ANSWER-use headings, highlig...

basic principles of design - ANSWER-contrast repetition alignment proximity contrast - ANSWER-use typography, layout, color, or other visual elements to ensure that your most important content is readily accessible to the reader repetition - ANSWER-repeated use of colors, placement, fonts, visuals, to help the reader easily recognize where they are in a document alignment - ANSWER-positioning and placement of text and other elements on a page so every element looks intentionally pla...

good news message - ANSWER-message that convey pleasant information neutral news messages - ANSWER-messages that are of interest to the reader but are notn likely to generate an emotional reaction deductive sequence - ANSWER-when the main message begins with the main idea followed by supporting details claim - ANSWER-a request for an adjustment routine claim - ANSWER-messages that assume that a claim will be granted quickly and willingly without persuasion persuasive claim - ANSWE...

BCOM - BCOT 247 Exam 2. Chapters 14-16

BCOM exam 2 Question and answers 100% solved 2023basic principles of design contrast repetition alignment proximity contrast use typography, layout, color, or other visual elements to ensure that your most important content is readily accessible to the reader repetition repeated use of colors, placement, fonts, visuals, to help the reader easily recognize where they are in a document alignment positioning and placement of text and other elements on a page so every el...

Direct Approach - ANSWER-Message organization that starts with the main idea and follows with your supporting evidence Free writing - ANSWER-An exploratory technique in which you write whatever cones to mind, without stopping to make any corrections General purpose - ANSWER-The broad intent of a message to inform, persuade or to collaborate with the audience Journalistic Approach - ANSWER-Verifying the completeness of a message by making sure it answers the 6 w's Letters - ANSWER-Br...