BCOM Exam 2 with Complete Solutions

basic principles of design - ANSWER-contrast repetition alignment proximity contrast - ANSWER-use typography, layout, color, or other visual elements to ensure that your most important content is readily accessible to the reader repetition - ANSWER-repeated use of colors, placement, fonts, visuals, to help the reader easily recognize where they are in a document alignment - ANSWER-positioning and placement of text and other elements on a page so every element looks intentionally placed proximity - ANSWER-similar elements appear together, while text or other visual elements that are not similar are separated from each other by space or other means most visually critical areas of your document - ANSWER-beginning and end Gutenburg Diagram - ANSWER-diagonal - readers see request for help and deadline for response z-pattern - ANSWER-the visual path that draws the eye from top left to top right down to bottom left and then to bottom right grids - ANSWER-text and visuals non printed horizontals and vertical lines that help you place elements precisely on the page external spacing - ANSWER-the white space on a page surrounding a text or graphic with white space sets it apart internal spacing - ANSWER-both vertical and horizontal spacing kerning - ANSWER-spacing between letters on a line leading - ANSWER-how close lines are to one another vertically font for printed documents - ANSWER-serif (times new roman) no more than 2 fonts in a paper sans serif for headings serif for body of text font for electronic documents - ANSWER-sans serif - allow for more white space line length of 50-70 characters of 8-10 words short lines are easier to read colors - ANSWER-primary- red,blue,yellow secondary- combine 2 primary tertiary- mix primary with secondary analogous colors - ANSWER-colors that are next to each other on the color wheel complementary colors - ANSWER-Colors located directly opposite one another on the color wheel print texts - ANSWER-tend to be linear z pattern complete sentences non print text - ANSWER-nonlinear scan for relevant information bulleted lists, fragments, abbreviations f-pattern - ANSWER-online readers skim the text across the top of webpage twice and then read vertically down the left side of the page inverted pyramid style - ANSWER-used for online documents main point presented first enable efficient F-pattern reading for key content