BCOM Exam #2 Latest Updated

Direct Approach - ANSWER-Message organization that starts with the main idea and follows with your supporting evidence Free writing - ANSWER-An exploratory technique in which you write whatever cones to mind, without stopping to make any corrections General purpose - ANSWER-The broad intent of a message to inform, persuade or to collaborate with the audience Journalistic Approach - ANSWER-Verifying the completeness of a message by making sure it answers the 6 w's Letters - ANSWER-Brief written messages sent to customers and othet recipients outside the organization Main idea - ANSWER-Specified statemeht about the topic Memos - ANSWER-Brieg printed documents traditionally used for routine and day to day exchange of info Scope - ANSWER-Range of information presented in a message, it's overall length, and the level of detail provided Specific purpose - ANSWER-Identifies what you hope to accomplish with your message and what your audience should do or think after receiving your message Topic - ANSWER-Overall subject of a message You attutude - ANSWER-Speaking and writing in terms of your audience's wishes, interests, hopes, & preferences. Bias-free language - ANSWER-Language that avoids words and phrases that categorize or stigmatize people in ways related to gender, race, ethnicity, age, or disability Euphemisms - ANSWER-Words or phrases that express a thought in milder terms that convey your meaning without carrying negative or unpleasant connotations. Credibility - ANSWER-A measure of how reliable you are and how much trust you evoke in others. Passive voice - ANSWER-Subject receives the action