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MAR 3023 MARKETING MANAGEMENT. 140 Questions and Answers

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1. The process of thoughtfully defining a firm's objectives and developing a method for achieving those objectives is called A. business planning. B. marketing development. C. functional pla nning. D. strategic planning. E. business development. 2. How often should firms undertake the task of strategic planning? A. on a continual basis as conditions change B. only once, when determining the firm's objectives C. only once, when developing the marketing plan D. two or three times, to make sure a...

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  •  • 57 pages • 
  • by all_academic • 
  • uploaded  20-06-2020
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Summary Marketing Management articles (article 1 to 10)

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Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

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  • Summary
  •  • 46 pages • 
  • by renske07 • 
  • uploaded  10-10-2019
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Brand Management BRD1 2019/2020 (Year 3 International marketing minor)

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This document is created by the notes and the lectures from Brand Management BRD1. Most information comes from the presentations and notes from the book. This is not a summary of the book but of the presentation and notes.

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  •  • 31 pages • 
  • by Maurijn • 
  • uploaded  06-11-2019
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