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Summary Marketing Management articles (article 1 to 10)

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Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

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  •  • 46 pages • 
  • by renske07 • 
  • uploaded  10-10-2019
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Strategic Marketing Management - Weblectures

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Strategic Marketing Management Weblectures (2018-2019) Slides notes from weblectures MSc Marketing Management/ Marketing Analytics at Tilburg University

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  •  • 12 pages • 
  • by maartjezielhuis • 
  • uploaded  21-09-2019
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10

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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10 Chapter 2: Developing Marketing Strategies and Plans GENERAL CONCEPT QUESTIONS Multiple Choice 66 Chapter 1: Marketing: Managing Profitable Customer Relationships 1. A key ingredient of the marketing management process is insightful, marketing strategies and plans that can guide marketing activities. a. creative b. measurable c. macro d. micro e. niche Page: 35 2. Accor...

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  •  • 273 pages • 
  • by all_academic • 
  • uploaded  14-10-2019
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University). 100%

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Essay Marketing has been described being both an “art” and a “science. Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a “real-life” example where you have seen both processes work effectively at creating customer value and loyalty. Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics maintain that marketing does much more than satisfying customers’ needs and wants and, in ...

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  •  • 40 pages • 
  • by all_academic • 
  • uploaded  08-10-2019
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