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Study notes Marketing Management week 1 - 7 (BT1203)
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Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)

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  • Summary
  •  • 136 pages • 
  • by daniellevanveen1 • 
  • uploaded  17-09-2020
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Marketing Midterm Summary A Framework for Marketing Management
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

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  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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MNM1601 - Marketing Management Past Exam Pack
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A comprehensive pack of exam questions to prepare you for your Marketing Management exams. Covering areas such as Marketing communication, cyber marketing and digital marketing, branding, pricing, segmentation, consumer behaviour, etc.

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  • Exam (elaborations)
  •  • 19 pages • 
  • by mickz • 
  • uploaded  28-02-2020
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Marketing Management summary of all papers
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This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...

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  • Summary
  •  • 11 pages • 
  • by giorgia99 • 
  • uploaded  18-10-2020
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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

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  •  Book
  • Summary
  •  • 11 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
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BUS 5112 Marketing Management Notes (GPA 4.0)
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This document contains course notes for all 8 units of the Marketing Management course (BUS5112) at the University of the People (UoPeople). These notes helped me achieve a GPA of 4.0 in 2020. Learning materials at the University come from a number of different sources. These notes were written to summarize them into a single document for ease of reference. They minimize time spent on looking for information, and have helped me greatly in every course assignment. Topics include: - Unit 1: Dev...

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  • Class notes
  •  • 45 pages • 
  • by pennylane1 • 
  • uploaded  21-08-2020
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