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Summary Marketing Management articles (article 1 to 10)
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Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

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  •  Bundle
  • Summary
  •  • 46 pages • 
  • by renske07 • 
  • uploaded  10-10-2019
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Summary Chapter 1- 9: Marketing Management
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Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

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  •  Book
  • Summary
  •  • 42 pages • 
  • by jeanphilippebecker • 
  • uploaded  17-10-2020
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Marketing Management Articles and Lecture Summaries
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$3.71

Premaster Business Administration University of Amsterdam (UvA). Summary for the Marketing Management course, elaborated as it is tested at the end of the course (in increments of 5 sentences). Created by the whole class (together to prepare for the exam). Contains 9 different articles (quickly and conveniently summarized by the essence of the article, the results and where this is reflected in the marketing process).

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  • Summary
  •  • 15 pages • 
  • by chrisvandiepen • 
  • uploaded  29-10-2020
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Premaster Marketing Management / TiSEM - Tilburg University
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$22.95
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This bundle contains all my uploads for the premaster Marketing Management at Tilburg University. Two of these course, mathematics and Academic Competences, are also useable for other premasters at Tilburg University. You can also find all the documents, sold seperatly, at my account.

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  • Bundle
  •  • 5 items • 
  • by premasterstudent • 
  • uploaded  08-10-2020
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IBA YEAR I - Marketing Management (BT1203)
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$6.81

Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitive analysis, consumer behaviour, week three: segmentation & targeting, week four: positioning & pricing strategy, week five: product, branding strategy, channel strategy and week seven: marketing communication strategy & neuromarketing

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  • Summary
  •  • 63 pages • 
  • by gycc • 
  • uploaded  22-10-2020
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