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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

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  •  Book
  • Summary
  •  • 11 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
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MKTG 3440 Marketing Management Topic 3 flashcards _ Quizlet study guide
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MKTG 3440 Marketing Management Topic 3 flashcards _ Quizlet study guide MKTG 3440 Marketing Management Topic 3 flashcards _ Quizlet study guide

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  • Exam (elaborations)
  •  • 48 pages • 
  • by curedoctor • 
  • uploaded  20-01-2021
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Marketing Management summary of all papers- grade 8.7
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This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...

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  • Summary
  •  • 11 pages • 
  • by giorgia99 • 
  • uploaded  18-10-2020
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[Test Bank] A Preface to Marketing Management 14th Edition by Peter, Donnelly
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Chapter 02 Marketing Research: Process and Systems for Decision Making Multiple Choice Questions 1. Which of the following statements about marketing research is true? A. Marketing research that is executed carefully is free from errors. B. Marketing research is an aid to decision making. C. Marketing research is a substitute for decision making. D. Marketing research forecasts with certainty what will happen in the future. 2. Which of the following statement...

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  • Exam (elaborations)
  •  • 87 pages • 
  • by GradeA • 
  • uploaded  11-03-2021
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Summary Chapter 1- 9: Marketing Management
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Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

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  •  • 42 pages • 
  • by jeanphilippebecker • 
  • uploaded  17-10-2020
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BUSI 520 HONDA ACCORD1 MMGP: Honda Accord Liberty UniversityBUSI 520: Strategic Marketing Management
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Running head: HONDA ACCORD1 MMGP: Honda AccordLiberty UniversityBUSI 520: Strategic Marketing Management

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  • Presentation
  •  • 60 pages • 
  • by curedoctor • 
  • uploaded  28-05-2021
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Liberty University BUSI B08 MARKETING MANAGEMENT GROUP PROJECT: 2014 CHEVROLET SONIC SEDAN
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Liberty University BUSI B08 MARKETING MANAGEMENT GROUP PROJECT: 2014 CHEVROLET SONIC SEDAN

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  •  • 78 pages • 
  • by curedoctor • 
  • uploaded  28-05-2021
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Marketing Management 14th Edition Chapter 5 Test Bank – Kotler (CH. 5/Chapter 5 Creating Long-Term Loyalty Relationships)
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Marketing Management 14th Edition Test Bank – Kotler Marketing Management 14th Edition Test Bank – Kotler Sample Marketing Management, 14e (Kotler/Keller) Chapter 5 Creating Long-Term Loyalty Relationships 1) Which of the following is true for the modern company organization chart? A) Frontline employees are less important than top management. B) Customers are at the top of the pyramid. C) Top management is at the top of the pyramid. D) Customers are less important than middle man...

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  • Exam (elaborations)
  •  • 62 pages • 
  • by grade_bender • 
  • uploaded  19-11-2020
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