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Principles of marketing 8th European edition, Philip Kotler
- Other • 719 pages • 2023
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- $10.59
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Principles of marketing 8th European edition, Philip Kotler. 719 pages
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Summary+glossary Ch. 20 Principles of Marketing Kotler, Armstrong, Harris and Piercy
- Summary • 10 pages • 2020
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- $5.58
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Summary and Glossary Principles of Marketing chapter 20, sustainable marketing: Social responsibility and Ethics. About consumerism, environmentalism, materialsm, greening activities, new innovative technologies. Samenvatting en begrippenlijst hoofdstuk 20 principles of marketing.
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Principles of Marketing (Kotler & Armstrong) - Chapters 2, 7, 8/12, 14/17, 19 & 20
- Summary • 17 pages • 2019
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- $10.05
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Een uitgebreide samenvatting (17 pagina's) over het boek Principles of Marketing. De samenvatting gaat in op de hoofdstukken 2, 7, 8 tot en met 12, 14 tot en met 17, 19 en 20. Het is een uitgebreide en duidelijk samenvatting doordat tabellen en andere figuren worden gebruikt. 

A detailed summary (17 pages) about the book Principles of Marketing. The summary deals with chapters 2, 7, 8 to 12, 14 to 17, 19 and 20. It is a comprehensive and clear summary by using tables and other figures.
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Principles of Marketing (Kotler & Armstrong) - Chapter 6
- Summary • 3 pages • 2019
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- $5.02
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Deze samenvatting (drie pagina's), is een overzicht van hoofdstuk 6 uit het boek Principles of Marketing. Het gaat in detail in op Business Market, Business Buyer Behaviour en Institutional & Government Markets. 

This summary (three pages), is an overview of chapter 6 of the book Principles of Marketing. It deals in detail with Business Market, Business Buyer Behaviour and Institutional & Government Markets.
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Principles of Marketing (Kotler & Armstrong) - Chapter 2
- Summary • 2 pages • 2019
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- $5.02
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Deze samenvatting (twee pagina's), gaat over hoofdstuk twee van het boek Principles of Marketing. De samenvatting gaat in op de onderwerpen Mission Statement, Strategic Objectives, Business Portofolio, Growth-Share Matrix, Marketing Strategy, SWOT-Analysis en enkele definities. 

This summary (two pages) is about chapter two of the book Principles of Marketing. The summary covers the topics Mission Statement, Strategic Objectives, Business Portofolio, Growth-Share Matrix, Marketing Strategy, SW...
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Marketing summary - slides Y2Q2
- Summary • 22 pages • 2019
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- $8.37
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Marketing summary for second-year International Business (IB) students at Avans. 

Topics: Packaging, Place, Price, Promotion
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Marketing Summary Year 1 Quarter 1 IBMS Avans Hogeschool
- Summary • 29 pages • 2018
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- $3.89
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Marketing summary Y1Q1 IBMS. Marketing as a profession, creating value, market segmentation and positioning, marketing mix, strengths and weaknesses (SW of SWOT). Book: Principles of marketing, 7th European edition, Kotler
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Marketing year 1
- Summary • 20 pages • 2018
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- $5.58
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Clear summary of Marketing IBMS studies. Principles of marketing by Kotler
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Marketing Summary Q1 Year 2 IBMS
- Summary • 23 pages • 2017
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- $5.02
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A summary of Marketing -	Principles of Marketing, 7th European edition Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8

Chapters 1,2,8,9,10,11,12 and 15 

This summary is written for Internation Business and Management Studies in Year 2 for Quater 1 

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Full Principles of Marketing book Summary [Saxion Enschede IBMS Marketing Classes]
- Package deal • 3 items • 2017
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- $8.37
- 5x sold
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Created for Saxion Enschede’s first, second and third Marketing exams; “Marketing Environment 1 & 2”. Content taken primarily from the slides (available here: https://goo.gl/NQuLZv), & the Principles of Marketing book. Files are separated by quarter.
Final Grade obtained using these summaries: 9/10