Summary
Summary Principles of Marketing (Kotler & Armstrong) - Chapters 2, 7, 8/12, 14/17, 19 & 20
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A detailed summary (17 pages) about the book Principles of Marketing. The summary deals with chapters 2, 7, 8 to 12, 14 to 17, 19 and 20. It is a comprehensive and clear summary by using tables and other figures. A detailed summary (17 pages) about the book Principles of Marketing. The summary de...
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