1ZV20 Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about 1ZV20? On this page you'll find 18 study documents about 1ZV20.
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Summary 1ZV20 Buying Behavior & Innovation
- Summary • 32 pages • 2023
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The summary inlcudes all relevant chapters of the book and includes relevant papers that were covered as additional exam material
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Summary for the final exam of 1ZV20
- Summary • 59 pages • 2021
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Summary of all the material needed for the final exam of 1ZV20
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Samenvatting Schiffman & Hansen Consumer Behaviour - Marketing perspectives on product innovation (1ZV20)
- Summary • 26 pages • 2023
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Dit is een samenvatting van de hoofdstukken 1, 2, 3, 4, 7, 8, 9 en 15 van de tweede editie van het boek Consumer Behaviour van Schiffmann & Hansen. Dit zijn precies de hoofdstukken die behandeld worden bij het vak Marketing perspectives on product innovation (1ZV20).
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Summary mandatory articles 1ZV20
- Summary • 17 pages • 2020
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Available in package deal
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Summary for mandatory articles 1ZV20.
Includes a summary of the following articles:
• Jeff Bray: Consumer Behaviour Theory: Approaches and Models
• Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81.
• Wikipedia: Mere Exposure Effect
• Hoyer, MacInnis, and Pieters - Low effort choice
• Peter and Olson - Means-end chain
• Kardes, Cline, and Cronley - Heuristics
• Wänke, Michaela, G...
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Summary 1ZV20
- Package deal • 2 items • 2020
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All mandatory study material for the course 1ZV20 - year 2019/2020
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Summary Consumer Behaviour: A European outlook (2nd ed.)
- Summary • 16 pages • 2020
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Available in package deal
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Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. 
Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
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Begrippenlijst Buying Behavior & Innovation
- Summary • 15 pages • 2019
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- $3.86
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Deze begrippenlijst bevat alle relevante begrippen op alfabetische volgorde. De begrippen zijn gedefinieerd zoals ook in het boek beschreven.
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Summary Consumer Behavior: A European outlook 2nd edition + lecture slides 2019
- Summary • 46 pages • 2019
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- $7.17
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Summary for course Buying Behavior and Innovation (1ZV20): summary of Consumer behavior: A European outlook (second edition) including additional information from the lecture slides.
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Module 2 - Consumenten onderzoek
- Flashcards • 6 items • 2018
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- Free
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Summary Buying Behavior and innovation (1ZV20)
- Summary • 41 pages • 2017
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Summary of chapter 1-4, 7-9, 15 and 16 (exam material)
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