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Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)
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This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.

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  •  Book
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  •  • 97 pages • 
  • by cherluna • 
  • uploaded  12-10-2020
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Consumer behaviour glossary/concepts list
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This is a glossary of the course Consumer Behaviour [D0r13a], given by Prof. Sabrina Bruyneel and Dr. Aiste Gubliauskiene. The document is not a prerequisite to pass the course, but it provides a structured overview of the main concepts, theories and models per chapter. It is therefore an addition to the slides and the handbook. Dit is een begrippenlijst van het vak Consumer Behaviour [D0R13a], gegeven door prof. Sabrina Bruyneel en dr. Aiste Grubliauskiene. Het document is geen voorwaarde om ...

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  •  Book
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  •  • 19 pages • 
  • by vshf • 
  • uploaded  26-01-2020
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Consumer Behaviour 2019-2020 Summary (B-KUL-D0R13A)
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This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.

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  •  Book
  • Summary
  •  • 151 pages • 
  • by jdpt • 
  • uploaded  29-12-2019
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309 Practice questions Consumer behavior
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In this document, you will find a variety of questions. Examples are: True or false questions, Multiple-choice questions, Match-the-concept-with-the-corresponding-description questions, Open-ended questions and Fill in the gap questions. These questions cover all the relevant content of the course Marketing for Pre-master (2019) and all the relevant content of the book: Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition. Instead of reading a (boring) summary, these questions will he...

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  •  Book
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  •  • 81 pages • 
  • by Bass1996 • 
  • uploaded  06-11-2019
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