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Marketing Management - lecture notes
- Class notes • 59 pages • 2023
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The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
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Lecture notes the foundations of marketing
- Class notes • 17 pages • 2023
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This document includes the lecture noted of the course Foundations of Marketing.
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BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023
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Chapter 5: Creating and Capturing Customer Value 
Content Covered: 
- Understanding customer value 
- Developing products 
- Crafting services 
- Building customer value 
- Capturing customer value
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BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508
- Summary • 4 pages • 2023
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Chapter 4: Connecting with Customers 
Content Covered: 
- Developing effective customer relationships 
- Designing customer-driven marketing programs 
- Crafting customer-driven marketing strategies
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BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023
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Chapter 1: Introduction to Marketing 
Content Covered: 
- The scope and challenge of marketing 
- The marketing process 
- The customer-driven marketing strategy 
- The marketing environment 
- The company’s marketing mix 
- The company’s customer value proposition
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Summary of Marketing: An Introduction (ISBN: 9781292146508)
- Summary • 24 pages • 2022
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- $6.61
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A summary of Marketing: An Introduction, chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14 & 16 by Gary Armstrong and Philip Kotler with Marc O. Opresnik (ISBN 6508) using the Cornell note taking method. This summary was made specifically for Year 1, Period 3 of International Business at Hanze UAS but is suitable for anyone who needs to learn these chapters from the book for an upcoming exam! Includes the summary as well as extra room for taking notes.
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samenvatting marketing management
- Summary • 41 pages • 2020
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- $3.30
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uitgebreide samenvatting van het vak marketing management gebaseerd op het boek 
ISBN	:		6508
Title	:		‘Marketing, An Introduction’, Global Edition
Author	:		Armstrong, G and Philip Kotler
Publisher	:		Pearson Harlow, England
Edition	:		13
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Summary Marketing and Sales | IBS Year 1 | Hogeschool van Amsterdam
- Summary • 16 pages • 2019
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- $8.26
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Summary created for the course Marketing and Sales in the first year of the study International Business. It covers all the necessary chapters and contains visuals, tables, and diagrams. The summary is written based on the book "Marketing - an introduction" created by Gary Armstrong..
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Foundations of Marketing Chapters Summary
- Summary • 22 pages • 2019
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- $6.06
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A summary of chapters 1 2 3 5 6 7 8 9 10 11 12 13 14 of the book 'Marketing an Introduction', this summary can be used to study for the Foundations of Marketing exam for first-year European Studies students.
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Summary Marketing: an Introduction
- Summary • 28 pages • 2019
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- $5.50
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Study: International Business (HanzeHogeschool, year 1) Course: International Marketing: Foundations. Book: Marketing: An introduction (Global edition); 13t edition, Kotler, Philip & Armstrong, Gary.
Summary of chapter 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
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