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IB year 1 | detailed summary of CH. 2, 3, 6, 7, 8, 10, 11,12
- Summary • 36 pages • 2018
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A detailed summary used to learn for the MS1 exam. 
All the key term from the chapter explained. 
Marketing an Introduction By Armstrong 
36 pages
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Summary exam 1
- Summary • 26 pages • 2018
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A summary of Marketing an introduction thirteenth edition of chapters 2,3,6,7,8,10,12 and 13.
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Summary
- Summary • 19 pages • 2018
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CH 1, 2, 3, 5, 6, 7, 8, 9, 10, 12, 13, 14 from the book Marketing: An Introduction, Global Edition. This summary can also be used for the course Marketing & Sales 1.
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Bachelor Thesis - A marketing strategy for the German marketing of company X to boost overall sales (GRADED WITH AN 8)
- Thesis • 69 pages • 2018
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This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...
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Marketing Management Summary
- Summary • 24 pages • 2018
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English summary of Marketing Management Chapters 1-16 (excl. chapter 15). Really useful summary with notes from the teacher and illustrations.
Book: Armstrong, G and Philip Kotler, ‘Marketing, An Introduction’, Global Edition, Pearson Harlow, England, 2017, 13th edition
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Summary Marketing - An Introduction - Chapter 1,2,3,6,7,8,9,10,12,14 IBMS
- Summary • 55 pages • 2018
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Summary of Marketing book: Marketing 'An Introduction' Thirteenth edition - Gary Armstrong, Philip Kotler with Marc O. Opresnik. Chapter 1,2,3,6,7,8,9,10,12,14 - International Business Studies
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Direct & Digital marketting
- Class notes • 30 pages • 2018
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Singapore Polytechnic marketing notes
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Marketing Management Fundamentals summaries
- Summary • 30 pages • 2018
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Summaries for IBL course Marketing Management Fundamentals
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Marketing summary chapters 1,2,3,6,7,8,9,10,12,14
- Summary • 28 pages • 2017
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Marketing an introduction 13th edition summary 
ISBN: 9781292146522
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Marketing - Chapter 2
- Summary • 8 pages • 2017
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Summary Marketing - An Introduction
Chapter 2
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