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Marketing Chapter 1
- Summary • 6 pages • 2017
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Summary Marketing - An Introduction Chapter 1
Hanzehogeschool Groningen

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Chapter 3: Analyzing the Marketing Environment
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 4 Managing Marketing Information to Gain Customer Insights
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 5 Understanding Consumer and Business Buyer Behavior
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding

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Chapter 9 Pricing: Understanding and Capturing Customer Value
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 7 Managing Market Products, Services, and Brands: Building Customer Value
- Textbook notes • 9 pages • 2017
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Detailed and well organized chapter notes for chapter 7: Products, Services, and Brands Creating Customer Value
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Marketing: An Introduction, 13th Edition
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Chapters 6-8
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Chapter 8 Developing New Products
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 6 Customer Value-Driven Marketing Strategy Creating Value for Target Customers
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Through chapter notes
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Armstrong & Kotler - Marketing 12th Global Edition - chapters 1,2,3,6,7,8,9,10,12,14
- Summary • 67 pages • 2017
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Summary of the chapter 1,2,3,6,7,8,9,10,12,14.
This is what we needed to study for our exam.
This summary contains figures from the book.
I scored a 7.4 by only using this summary.
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