Pieters Study guides, Class notes & Summaries

ASSIGNMENT 01 Assignment 01 (Study Units 1 to 5) Due date 14 May 2021 The mark obtained for Assignment 01 will contribute 10% towards your final mark for this module. 1 Which one of the following statements is correct regarding performance management? 1 Performance management is equivalent to performance appraisal. 2 Performance management refers to the measurement of performance only. 3 Performance management is also known as pay for performance. 4 Performance management is ...

PVL3702 CONTRACT LAW STUDY SUMMARY NOTES. Contract as an agreement intended to create enforceable obligations → A contract is an agreement between two or more parties with the intention of creating enforceable obligations. To constitute an enforceable contract, an agreement must be one which the law recognizes as binding on the parties. → The extra ingredient that distinguishes contracts from non-binding agreements is a serious intention to create legally enforceable obligations (animus cont...

Het is een samenvatting van het boek consumer behavior hoofdstuk 7 t/m 13. Dit is de stof voor tussentoets 2 van het van consument en gedrag. Achterin bijgevoegd zit een begrippenlijst.

LAW OF CONTRACT (PVL3702) SEMESTER 1 ASSIGNMENT 01 Due date: 9 March 2017 Unique number: IDENTIFYING THE PROBLEM Was a legal contract entered into? LEGAL CONSIDERATIONS According to the Study Guide¹ as well as Prescribed Text Book2 the following law applies to Contracts. A contract can be defined as an agreement entered into by two or more persons with the intention to create a legal obligation. A contract is an Obligationary agreement that creates enforceable obligations. It will...

Summary of the lectures and articles of the course Consumer behavior This summary contains the following articles - Everett, J. A. C., Colombatto, C., Chituc, V., Brady, W. J., & Crockett, M. (2020). The effectiveness of moral messages on public health behavioral intentions during the COVID-19 pandemic. - Fox, C. R., & Sitkin, S. B. (2015). Bridging the divide between behavioral science & policy. Behavioral Science and Policy Association. Available online at - Elsen, M., Pieters, R., & Wedel, ...

Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, "From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing W. Reinartz, N.Wiegand and M. Imschloss, The impact of digital transf...

References Bougie, R., Pieters, R., & Zeelenberg, M. (2003). Angry customers don’t come back, they get back: The experience and behavioural implications of anger and dissatisfaction in services. Journal of the Academy of Marketing Science, 31, 377– 393. Gregoire, Y., & Fisher, R. (2008). Customer betrayal and retaliation: When your best customers become your worst enemies. Journal of the Academy of Marketing Science, 36, 247–261. Kim, J., & Gupta, P. (2012). Emotional expressio...

Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...

I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...