Essay
The Complaining Consumer> Essay 1>Humor and emotions: do they hinder reviews’ perceived reliability? Essay 2> Targeting the angry-prone costumers
- Course
- Institution
References Bougie, R., Pieters, R., & Zeelenberg, M. (2003). Angry customers don’t come back, they get back: The experience and behavioural implications of anger and dissatisfaction in services. Journal of the Academy of Marketing Science, 31, 377– 393. Gregoire, Y., & Fisher, R. (2008...
[Show more]