Pardot specialist Study guides, Class notes & Summaries
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Pardot Specialist Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
- Exam (elaborations) • 51 pages • 2024
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Describe what a visitor is 
: A visitor is an unidentified person to a website (no email address) 
What kind of visitor data is collected? 
: - IP address and DNS reverse lookup information 
- WHOIS lookup on IP to see who owns it 
- Full legal name and geographic location 
Describe the methods for a visitor to become a prospect. 
: - Capturing information via a form 
- Capturing information via a form handler 
- Capturing information via a landing page 
2 | P a g e 
- Any link click from a Par...
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Pardot Specialist Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
- Exam (elaborations) • 51 pages • 2024
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VISITORS) How does Pardot track visitor & prospect data? (6) 
: Cookies 
Embedded tracking code 
Landing Pages 
Forms & Form Handlers 
IP Address / DNS Reverse Lookup 
WHOIS IP Lookup 
(VISITORS) What is a visitor? 
: Unidentified 
No email 
(VISITORS) What visitor data is collected? 
2 | P a g e 
: Full legal name 
Geographical Location 
IP Address / DNS reverse lookup 
WHOIS lookup on IP to find owner 
but NOT EMAIL 
(VISITORS) How does a visitor become a prospect? 
: Form or Form Handler 
Lan...
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Pardot Specialist Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
- Exam (elaborations) • 24 pages • 2024
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T or F: in Pardot, an email address is necessary in order to become a prospect 
: True 
Anonymous Visitor 
: someone who has visited a page with your Pardot tracking code on it, but 
hasn't converted to a prospect yet 
Prospect 
: visitors who have an associated email address in Pardot 
Form Handler 
: connect pardot to your external forms so that you can send the relevant 
prospect info into pardot 
2 | P a g e 
T or F: Form Handlers includes needing to ass code to a website to grab all data...
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Pardot Specialist Exam Correctly Solved 2023/2024
- Exam (elaborations) • 6 pages • 2023
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Pardot Specialist Exam Correctly Solved 2023/2024
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April 2023 Pardot Specialist Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
- Exam (elaborations) • 52 pages • 2024
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A Pardot administrator wants to use progressive profiling to collect information on a 
prospect over time.What is the recommended Pardot asset to use? 
A. Third party form 
B. Pardot landing page without a form 
C. Pardot form 
D. Pardot form handler 
: C 
What should be enabled on a Pardot form if an Administrator wants to sign many people 
up on the same computer at a trade show booth? 
A. "Not you"? Link 
B. reCAPTCHA 
C. Kiosk/Data Entry Mode 
D. Progressive Profiling 
2 | P a g e 
: C 
...
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Pardot Specialist Exam Study Guide | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
- Exam (elaborations) • 67 pages • 2024
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Pardot Navigation is divided into four main sections: 
A) accounts, prospects, reports, and admin 
B) marketing, prospects, contacts, and admin 
C) marketing, prospects, reports, and admin 
D) marketing, contacts, reports, and admin 
: C 
Pardot Navigation is divided into four main sections: 
A) marketing, prospects, reports, and admin 
B) accounts, prospects, reports, and admin 
C) marketing, prospects, contacts, and admin 
2 | P a g e 
D) marketing, contacts, reports, and admin 
: A 
Automatio...
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Pardot Specialist Certification Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
- Exam (elaborations) • 29 pages • 2024
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What is an example of the type of information needed to convert a visitor to a prospect 
in Pardot? 
A.Company name 
B.Email address 
C.Product or service preferences 
D.First and last name 
E.IP Address 
: Email Address 
Lead nurturing is a key part of marketing automation strategy-what does lead nurturing 
entail? 
2 | P a g e 
A.Emails sent at specific intervals to an audience built from specific criteria. 
B.Emails sent at random intervals to a broad audience. 
C.Autoresponders sent in res...
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Pardot Specialist Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
- Exam (elaborations) • 20 pages • 2024
- Available in package deal
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Active Prospects (Dashboard) 
: Top five most active prospects not assigned or marked as reviewed. 
Identified Companies (Dashboard) 
: Recent companies that have had interaction with the website. 
IP Security 
: the option for location activation when you access the application from a 
different computer and from an unrecognized location for the first time. 
What requires IP activation? 
: - Accessing Pardot through the web application 
2 | P a g e 
- Accessing Pardot via the API 
- Single sig...
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Pardot Specialist Certification Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
- Exam (elaborations) • 29 pages • 2024
- Available in package deal
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- $12.49
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How does Pardot track visitor and prospect data? 
: Through cookies 
What is a visitor and what are the limitations to visitor data? 
: A visitor is anonymous, you do not have their contact information. 
What types of visitor data is collected? 
: User activity 
What are the methods for a visitor to become a prospect? 
: A form on your webpage, a form connected via a form handler, the visitor 
clicks on a link in a Pardot email, or they are manually entered into Pardot. 
2 | P a g e 
What are t...
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Pardot Specialist Mock Exam (Summer '17) Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
- Exam (elaborations) • 35 pages • 2024
- Available in package deal
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When looking at a landing page report in Pardot, what does unique submissions 
represent? 
a. The number of individual prospects who viewed the landing page at least once. 
b. The total number of times a form on the landing page has been successfully 
completed. 
c. The number of times that an anonymous visitor successfully completed a form on the 
landing page and therefore "converted" to a prospect. 
d. The number of individual prospects who submitted the form at least once. 
: d. The num...
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