Pardot specialist Study guides, Class notes & Summaries

True or False: Can a Pardot Administrator manually reset a user's password? : False Where can you view Email Usage? : Admin > Overview What information is available in the Email Usage Table? : Date, Drip Emails Sent, List Emails Sent, Automated Emails, One-to-One Emails Sent, Engage Emails Sent, All Emails Where can the Administrator add a Whitelist IP Range? : Admin > Security > Add Whitelist New Range + 2 | P a g e What percentage of surveyed marketers stated that personal...

Describe what a visitor is : A visitor is an unidentified person to a website (no email address) What kind of visitor data is collected? : - IP address and DNS reverse lookup information - WHOIS lookup on IP to see who owns it - Full legal name and geographic location Describe the methods for a visitor to become a prospect. : - Capturing information via a form - Capturing information via a form handler - Capturing information via a landing page 2 | P a g e - Any link click from a Par...

VISITORS) How does Pardot track visitor & prospect data? (6) : Cookies Embedded tracking code Landing Pages Forms & Form Handlers IP Address / DNS Reverse Lookup WHOIS IP Lookup (VISITORS) What is a visitor? : Unidentified No email (VISITORS) What visitor data is collected? 2 | P a g e : Full legal name Geographical Location IP Address / DNS reverse lookup WHOIS lookup on IP to find owner but NOT EMAIL (VISITORS) How does a visitor become a prospect? : Form or Form Handler Lan...

T or F: in Pardot, an email address is necessary in order to become a prospect : True Anonymous Visitor : someone who has visited a page with your Pardot tracking code on it, but hasn't converted to a prospect yet Prospect : visitors who have an associated email address in Pardot Form Handler : connect pardot to your external forms so that you can send the relevant prospect info into pardot 2 | P a g e T or F: Form Handlers includes needing to ass code to a website to grab all data...

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.What is the recommended Pardot asset to use? A. Third party form B. Pardot landing page without a form C. Pardot form D. Pardot form handler : C What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth? A. "Not you"? Link B. reCAPTCHA C. Kiosk/Data Entry Mode D. Progressive Profiling 2 | P a g e : C ...

Pardot Navigation is divided into four main sections: A) accounts, prospects, reports, and admin B) marketing, prospects, contacts, and admin C) marketing, prospects, reports, and admin D) marketing, contacts, reports, and admin : C Pardot Navigation is divided into four main sections: A) marketing, prospects, reports, and admin B) accounts, prospects, reports, and admin C) marketing, prospects, contacts, and admin 2 | P a g e D) marketing, contacts, reports, and admin : A Automatio...

What is an example of the type of information needed to convert a visitor to a prospect in Pardot? A.Company name B.Email address C.Product or service preferences D.First and last name E.IP Address : Email Address Lead nurturing is a key part of marketing automation strategy-what does lead nurturing entail? 2 | P a g e A.Emails sent at specific intervals to an audience built from specific criteria. B.Emails sent at random intervals to a broad audience. C.Autoresponders sent in res...

How does Pardot track visitor and prospect data? : Through cookies What is a visitor and what are the limitations to visitor data? : A visitor is anonymous, you do not have their contact information. What types of visitor data is collected? : User activity What are the methods for a visitor to become a prospect? : A form on your webpage, a form connected via a form handler, the visitor clicks on a link in a Pardot email, or they are manually entered into Pardot. 2 | P a g e What are t...

Active Prospects (Dashboard) : Top five most active prospects not assigned or marked as reviewed. Identified Companies (Dashboard) : Recent companies that have had interaction with the website. IP Security : the option for location activation when you access the application from a different computer and from an unrecognized location for the first time. What requires IP activation? : - Accessing Pardot through the web application 2 | P a g e - Accessing Pardot via the API - Single sig...

When looking at a landing page report in Pardot, what does unique submissions represent? a. The number of individual prospects who viewed the landing page at least once. b. The total number of times a form on the landing page has been successfully completed. c. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect. d. The number of individual prospects who submitted the form at least once. : d. The num...