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You'll find tracking code inside what object in Pardot? : Campaigns In order for an unidentified visitor to your website to become a prospect in Pardot, they must: : Provide their email address in a form that's connected to Pardot (either directly or through a form handler) If you want to send an email to a group of prospects in Pardot, you would send a : : List What is the difference between Pardot and Salesforce campaigns? 2 | P a g e : Pardot campaigns track a prospect's first ...

Explain the purpose of the Prospect Lifecycle Report : Provides a visual representation of the organization's sales funnel monthover-month (tracking from visitors, to prospects, to marketing qualified leads [MQL], to sales qualified leads [SQL], to won deals). By reviewing the report, you will have an idea of how well your marketing and sales organizations are working together, as well as areas for improvement. Individual reports can be used to gauge the prospect's journey through th...