Destination marketing and management Study guides, Class notes & Summaries

ADR formula - ANSWERSTotal Rooms Revenue / Total Rooms Sold Value proposition - ANSWERSwhen a seller communicates to a buyer a description of a product to be sold and the price at which that product will be sold Owners ROI formula - ANSWERSOwners Investment Return/ Owner's Original Investment Profit - ANSWERSnet value achieved by both parties in a business transaction GOPAR formula - ANSWERSTotal revenue - Management Controllable Expenses / Rooms Available to sell Destination mar...

Answered) CIPS L4M1 Scope and Influence of Procurement and Supply 2024 What is Procurement? Procurement is a STRATEGIC function of a business obtains something Tangible as goods or Intangible as services. Include Purchasing Inventory, Logistics, Supply, Waste Management Quality, Cost, Added Value What is Purchasing? Is the ACT of physically ordering and buying something. What is Supply? Is the INFRASTRUCTURE which ensures that products and services get from supplier to the customer. Wha...

How can Google Ads help you advance your business goals? -By driving online, in-app, in-person, and over-the-phone sales -By building awareness of your brand -By influencing consideration of your products and services Advertising with Google Ads starts with... creating campaigns based on your business objectives Search These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer. Video These ads ap...

Salesforce Marketing Cloud Consultant EXAM (180 Q&A) Spring 2023. Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences. Is based on a data extension which has Email Address as Primary Key. A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data ext...

Price the value paid for a product in a marketing exchange. Price is often the only thing a marketer can change quickly to respond to changes in demand, the actions of competitors, or the marketing environment. Value a customer's subjective assessment of benefits relative to costs in determining the worth of a product Factors influencing the assessment of value time constraints, price levels, perceived quality, and motivations to use available information about prices ba...

HOSP 1010 Final Exam Verified Solutions Old wine Traditional winegrowing regions of Europe -Very traditional -Regional orientation -Terroir expression -Subtlety of fruit flavor -Very fixed location for growth -Little use of technology -Little intervention New wine Essentially everywhere but Europe -Innovative/Scientific -Varietal orientation -Fruit forward -Large / open vineyards -Technological Brainpower Read More Does old or new wine dominate production? Old wine How is old a...

This formula represents a buyers view of a sales transaction? - ️️Perceived Value-Selling Price=Personal Profit Effective revenue managers use this to best develop and evaluate their organizations pricing and revenue management strategies and tactics. - ️️Regular Strategy meetings A pricing system based upon a buyers view of product or service value - ️️Value-based pricing Included in the Place portion of a hotel's markieting mix - ️️Distribution channels Tasha's ho...

DECA Hospitality and Tourism Cluster Exam Questions and Answers 100% Pass Which of the following is one of the main goals of law in the United States? To Provide Justice Which of the following statements is true regarding joint ventures? Joint venture arrangements are usually short-term relationships Which type of hotel security standard involves employing armed security guards in high-crime areas? Personnel Related When discussing the number of intermediaries in a channel of distribution, we...

CPCA Exam Questions With Complete Solutions 100% Solved Is the acronym ACV the total sales volume reported for a store or group of stores- Yes or No? Yes Is a consumer the person who buys the product-yes or no? No Does referring to a product as incremental mean the the product is unavailable at the shelf or point of purchase- yes or no? No Which of the following is not a specific trend in category management? A. Industry consolidation B. the use of shopper insights C. Reliance on fr...

Chapter 9 Chapter 9 ________ is defined as a contractual arrangement whereby one company makes a legally protected asset available to another company in exchange for some form of compensation. A. Foreign direct investment (FDI) B. Contract manufacturing C. Equity stake D. Joint venture E. Licensing E. Licensing One of the key advantages to licensing as a market-entry strategy is ____________________. A. the speed of diffusion of the new product or techno...