Destination marketing and management Study guides, Class notes & Summaries

Test Bank For Project Management the Managerial Process 6th Edition By Erik Larson Clifford Gray All Chapters Complete 1-18 (2024/2025) What Is a Project? A. What a Project Is Not B. The Project Life Cycle C. The Project Manager 2. The Importance of Project Management 1-2 A. Compression of the Product Life Cycle B. Global Competition C. Knowledge Explosion D. Corporate Downsizing E. Increased Customer Focus F. Small Projects Represent Big Problems 3. Project Management Today—An Int...

CMT Certification which of the following is NOT a trend specific to category management -increased industry consolidation for both retailers and manufacturers -increased use of shopper insights to create better shopper solutions -development of multidimensional shelf management technology -integration of category management with shopper marketing to influence path to purchase -increased reliance on shopper card data ANSWER- increased consolidation for both retailers and manufacturer...

Amazon Glacier is designed for: (Choose 2 answers) A. active database storage. B. infrequently accessed data. C. data archives. D. frequently accessed data. E. cached session data. B. infrequently accessed data. C. data archives. Your web application front end consists of multiple EC2 instances behind an Elastic Load Balancer. You configured ELB to perform health checks on these EC2 instances. If an instance fails to pass health checks, which statement will be true? A. The instanc...

Which of the following is a career in the MEEC? correct answers WEDDING PLANNER, EVENT PLANNER, MEETING PLANNER, Exhibitions Manager, Hotel and Conference Center Sales, Restaurant Sales, Entertainment/Sporting Venue Sales and Service, Destination Management and Hotels. Which of the following is not one of the twelve domains of MBECS? correct answers Strategic Planning, Project Management, Risk Management, Financial Management, Administration, Human Resources, Stake Holder Management, Meeting ...

This formula represents a buyers view of a sales transaction? - Answer- Perceived Value-Selling Price=Personal Profit Effective revenue managers use this to best develop and evaluate their organizations pricing and revenue management strategies and tactics. - Answer- Regular Strategy meetings A pricing system based upon a buyers view of product or service value - Answer- Value-based pricing Included in the Place portion of a hotel's markieting mix - Answer- Distribution channels Tas...

What are the different kinds of affiliations a single hotel can have? - ANSWER-Chain Parent Company Operation: Corporate, Franchise, or Independent Management Company Owner Asset Management Company Membership or Marketing Groups What does a chain represent? - ANSWER-The hotel brand There are __ chains in the US with 50,000 rooms or more and __ chains in the world with 75,000 rooms or more - ANSWER-22; 24 Most people agree that _______ was the first chain. - ANSWER-Holiday Inn ...

Digital marketing the use of new media or digital technology to achieve marketing and business goals outbound marketing begins with the brand advertiser pushing out a message to a specified target audience with the objective being to drive awareness of a product or service inbound marketing involves trying to pull your audience towards your content, brand, or service. the focus is on creating compelling content to draw your customers to your brand owned media the media you create and mana...

Revenue management final ADR formula - ANS->>Total Rooms Revenue / Total Rooms Sold Value proposition - ANS->>when a seller communicates to a buyer a description of a product to be sold and the price at which that product will be sold Owners ROI formula - ANS->>Owners Investment Return/ Owner's Original Investment Profit - ANS->>net value achieved by both parties in a business transaction GOPAR formula - ANS->>Total revenue - Management Controllable Expenses...

Foundations of Event Management Exam 1complete solution to Ace your A+ 202425 What does MEEC stand for? Meetings, Exhibition, Event, and Convention What are the 3 significant entities that organize and hold MEEC gatherings? Corporations Associations Government Third Sectors What are the key components of an event? Unique temporary gathering of people ritual What are some of the divisions of the Tourism and Hospitality Industry? Lodging, food, transportation, attractions, ...

ADR formula - ANSWERSTotal Rooms Revenue / Total Rooms Sold Value proposition - ANSWERSwhen a seller communicates to a buyer a description of a product to be sold and the price at which that product will be sold Owners ROI formula - ANSWERSOwners Investment Return/ Owner's Original Investment Profit - ANSWERSnet value achieved by both parties in a business transaction GOPAR formula - ANSWERSTotal revenue - Management Controllable Expenses / Rooms Available to sell Destination mar...