Marketing fundamentals notes

This document sums up Chapter 10 "Advertising" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to dive into t...

Summary Marketing year 2 - Chapter 7. Product strategy and services marketing - Chapter 8. New product development - Chapter 9. Marketing communication strategies - Chapter 10. Advertising - Chapter 12. Pricing strategies and price determination - Chapter 13. Distribution - Chapter 14. Retailing

This summary includes an extended summary of chapter 9 of the book Marketing Fundamentals (2013). The summary is 16 pages long, includes all figures from the book and at the end of the summary there can be a glossary found.

De samenvatting is gemaakt aan de hand van: - Notities van de colleges van Marketing 2, gegeven door S. Widdershoven van European Studies jaar 2; - Aantal notities van het boek Marketing Fundamentals van Verhage, hoofdstukken: 7, 8, 9, 10, 11, 12, 13, 14 De samenvatting bevat een uitgebreide uitleg over de 4 P's. Er zijn veel voorbeelden en schema's in verwerkt om alles duidelijk te maken. Daarnaast zitten er nog een paar korte oefen vragen in die tijdens de colleges werden gevraagd. Inhoud:...

A short summary of a few chapters of marketing fundamentals. Is useful for the 1st year test of the NHTV in online marketing and communication. summary concludes the following: - Chapter 1 (page 7 – 37) - Chapter 2 (2.1, 2.7, 2.8) - Chapter 6 ( 6.1, 6.2, 6.3) - Chapter 7 (7.1) - Chapter 12 ( 12.1, 12.2, 12.3, and 12.4) - Chapter 13 (13.1 and 13.2) - Chapter 9 (9.1, 9.2, 9.3, 9.4, 9.5) - Chapter 10 (10.1 - 10.6)

This document sums up Chapter 2 "Strategy development and marketing planning" (sorry for the mistake in the title) of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are detai...

This document sums up Chapter 8 "New product development" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to ...

This document sums up Chapter 12 "Pricing policies and price determination" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how...

This document sums up Chapter 3 "The marketing environment" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want t...

Summary from the course Marketing 1 of the study International Business and Languages at Stenden Emmen.