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Attitudes & Advertising - Summary of all lectures and chapters of the book
- Summary • 80 pages • 2019
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Available in package deal
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- $7.75
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A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). 

The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology
of Advertising, ISBN 3061

The summarized chapters are:
1 - Setting the stage
4 - How consumers form attitudes towards products
6 - How advertising influences behavior
2 - How consumers acquire and process information from advertising
3 - How advertising affects consumers memory
5 - How consumers yield to advertising
7 - ...
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Summary The psychology of advertising (Fennis & Stroebe 2nd edition)
- Summary • 21 pages • 2018
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- $7.20
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Een beknopte samenvatting van hoofdstuk 2 tot en met hoofdstuk 8. De samenvatting heeft maximaal 4 pagina's per hoofdstuk. Ieder hoofdstuk begint met een keywords-sectie. Belangrijke begrippen zijn cursief en dikgedrukt. Tabellen en foto's met kenmerkende kleuren maken het makkelijker om alles te onthouden.
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Psychology of Advertising - Aantekeningen College 2
- Class notes • 2 pages • 2018
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- $3.87
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Aantekeningen van het tweede college in het Engels
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Psychology of Advertising - Aantekeningen College 1
- Class notes • 3 pages • 2018
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- $3.87
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Aantekeningen eerste college in het Engels
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Complete Marketing Communication Course Summary
- Summary • 36 pages • 2017
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- $6.09
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This script will teach you all relevant concepts for the course Marketing Communication in an easily understandable and step-by-step way. It is comprised of all the lectures with my own notes to them, and complemented with everything relevant from the book. Have fun studying with this summary and good luck with your exam!

SPECIAL: The entire glossary from the book has been attached to the end of this summary, so you can easily find and review the concepts you are learning directly within the su...
And that's how you make extra money
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Collegeaantekeningen Psychology of Advertising
- Class notes • 39 pages • 2017
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- $6.64
- 3x sold
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Overzicht in tekst van alle collegeslides, beknopte toelichtingen en afbeeldingen van de belangrijkste modellen. Grotendeels in het Engels, hier en daar Nederlandse toelichtingen.
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Exam Marketing Communication 2017 EBM078A05
- Exam (elaborations) • 4 pages • 2017
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- $5.53
- 16x sold
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Exam Marketing comminucation. MC questions topics open questions
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Begrippenlijst Attitudes & Advertising
- Summary • 17 pages • 2017
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- $5.53
- 3x sold
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Begrippenlijst Attitudes & Advertising
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Summary marketing communication the psychology of advertising 2nd edition
- Summary • 46 pages • 2017
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- $6.09
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Summary of the 2nd edition of the book Psychology of advertising
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Summary: Book- The psychology of advertising
- Summary • 63 pages • 2016
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- $5.48
- 70x sold
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A summary of the book "The Psychology of Advertising", chapter 1-7.
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