Wiersema Study guides, Class notes & Summaries

Summary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included: 1.1. Market orientation, customer value, and superior performance Slater & Narver 1994 1.2. Closing the marketing capabilities gap Day 2011 1.3. Marketing department power and firm performance Feng, Morgan & Rego 2015 2.1. Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? Banker, Mashruwala & Tripathy 2014 2.2. Refe...

Inhoudsopgave Johnson, Christensen & Kagermann. Reinventing Your Business Model 3 Kim & Mauborgne. Blue Ocean Strategy 4 McCarthy & Aalbers. The Impact of Geography of Post-Acquisition Innovative Performance 5 Vermeulen. How Acquisitions Can Revitalize Companies 6 Nelson. Why do firms differ, and how does it matter? 8 Porter. From Competitive Advantage to Corporate Strategy 9 Guthrie & Datta. The impact of downsizing on firm performance as moderated by industry conditions 10 Yu & Cannella. A co...

Samenvatting van het boek Marketing for Hospitality and Tourism 1 (Engelstalig) Bevat: marketing proces, marketing concepts, types of marketing, 6ps, characterics of a service, buyer behavior, influences and decision process, marketing steps, positioning, perceptual mappig,USP, ESP, UBR, product types, service profit chain, product levels, product life cycle, distribution channels - intensity, channel behaviour, 5S, pricing, price specifics, pricing strategies, promotion mix en marketing strate...

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