Leon G. Schiffman Study guides, Class notes & Summaries

Notes from the chapter consumer decision making of the textbook Consumer Behavior-9788131731567 Paperback -By Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar-Pearson India (Paperback, Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar). Refers to consumer behaviour decison making process in general and in the Indian context. Is a useful summary notes sheet to understand the sub topics better.

Summary chapter 1,3,4,5,9,13 for the elective Multicultural Consumer Behaviour at European Studies. Last 4 pages are (possible) exam questions with answers.

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Summary of all the lecture notes and book chapters needed to pass the exam

A concise summary of the book: Consumer Behavior (by Schiffman & Wisenblit, 2015) for the course Principles of Consumer Behaviour of the Faculteit der Managementwetenschappen of the Radboud University. In this summary chapters 1-6, 9, 14 & 15 are included.

Clear and complete summary of the book for the course Consumer and Marketing 2. Written in English, so that it matches the book as much as possible

A summary of the whole book of "Consumer Behavior", including all chapters.

Concise summary of the material that students need to know for the final exam of the Multicultural Consumer Behaviour elective at THUAS. Material was taken from the book and the slides. I scored a 9.6 on the exam by memorizing this summary.

Een volledige samenvatting van het boek "Consumer Behavior", gegeven in het tweede jaar van de bachelor Bedrijfseconomie.

Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.