Class notes
Class notes Mass Media Consumer Behaviour : The Indian Context - Consumer decision making process
- Course
- Institution
- Book
Notes from the chapter consumer decision making of the textbook Consumer Behavior-9788131731567 Paperback -By Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar-Pearson India (Paperback, Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar). Refers to consumer behaviour decison making process ...
[Show more]