The Trade Desk EDGE Study guides, Class notes & Summaries

What does "PII" stand for? : Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. : True The major difference between a true DSP and an ad network is: : An ad network focuses on both the demand side and supply side As RTB evolves: : The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: 2 : Not serving...

What are the three domains of all life on earth? : 1. Bacteria -They are single celled, meaning they are prokaryotic cells -No nucleus 2. Archaea -Live in extreme conditions and that includes the level of the ocean where sunlight is weak -They are single celled, meaning they are prokaryotic cells -No nucleus 3. EuKaryotic -They have a nucleus, meaning they are multi celled. -And they are basically the Protista, Plants, Animals, and Fungi Which domains have only single-celled microb...

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What does "PII" stand for? : Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. : True The major difference between a true DSP and an ad network is: : An ad network focuses on both the demand side and supply side As RTB evolves: : The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: : Not serving as...

The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False : True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel : A It's important to have measurable conversions at all levels of the purchase funnel. True False : True 2 | P a g e Line item-based systems require you t...