Study guides, Class notes & Summaries

You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action? A) This is work for hire so you ...

PRSA APR Exam Questions With 100% Correct Answers Universe - answerThe number of possible respondents available to draw survey sample from Representative sample - answerNumber needed to be representative of the universe. Any universe that is 100,000 or more requires a sample of 384 10-K - answerAnnual Report must file 60 days after close of companies fiscal year 10-Q - answerQuarterly financial Report containing unaudited data-filed 35 days after close of first three fiscal quarters 95% ...

PRSA APR Exam Questions With Verified Solutions Uncontrolled Message Channels - answersocial media, TV, newspapers, radio Controlled Message Channels - answerads, paid programs, speeches, employee newsletters, blogs. Doesn't have the credibility of controlled media. Situational Theory of Publics - answerSituational publics arise when there's a situation that affects customers. These publics become active or passive. Active Publics are aware of what the orgainzation did and work together...

You are the VP PR for a Texas nonprofit. You noticed that despite serving many flood victims after Hurricane Katrina, there is an increasing number of news reports alleging that the New Orleans chapter of the American Red Cross' relief efforts involved abuses and missteps. What is the best course of action based on these developments? A. While it's a hot topic, send a news release to local media outlets, offering a local perspective on how organizations should handle a crisis. B. Work with...

You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action? A) This is work for hire so you ca...

PRSA APR Test Questions and Answers With Rationales( A+ GRADED 100% VERIFIED).

Uncontrolled Message Channels - social media, TV, newspapers, radio Controlled Message Channels - ads, paid programs, speeches, employee newsletters, blogs. Doesn't have the credibility of controlled media. Situational Theory of Publics - Situational publics arise when there's a situation that affects customers. These publics become active or passive. Active Publics are aware of what the orgainzation did and work together to take action. Passive recognize the situation but won't tak...

Universe - The number of possible respondents available to draw survey sample from Representative sample - Number needed to be representative of the universe. Any universe that is 100,000 or more requires a sample of 384 10-K - Annual Report must file 60 days after close of companies fiscal year 10-Q - Quarterly financial Report containing unaudited data-filed 35 days after close of first three fiscal quarters 95% Confidence level - If the same survey were given repeatedly 95% of the tim...

You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action? A) This is work for hire so you ca...

Attitude A cognitive predisposition, often unconscious, relating to likes and dislikes. Audience segmentation The breakdown of a group into demographic, psychographic or other dimensions. These divisions allow planners to adapt strategies, tactics and messages to audience need or interest. Baseline data Data collected before a project or program. This data will be compared to information collected during or after the program to assess program effectiveness. Benchmarking Comparing produc...