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Exam (elaborations)
Updated NTA MKTNG TEST BANK
Updated NTA MKTNG TEST BANK Assessment 
Questions & Verified Correct answers (A+ 
Guarantee) 
A recent study of North American and European corporations indicated that the need to 
__________________ was considered to be the most important external issue affecting their 
marketing strategies. 
A) gain access to the Chinese market 
B) avoid competition among themselves 
C) reduce international exposure 
D) stay cost competitive 
E) overcome management resistance - correct answer 
 ...