Updated NTA MKTNG TEST BANK Assessment
Questions & Verified Correct answers (A+
Guarantee)
A recent study of North American and European corporations indicated that the need to
__________________ was considered to be the most important external issue affecting their
marketing strategies.
A) gain access to the Chinese market
B) avoid competition among themselves
C) reduce international exposure
D) stay cost competitive
E) overcome management resistance - correct answer✔✔D) stay cost competitive
With respect to global marketing management, the argument for managing in international arena
for the 1990s was framed as:
A) standardization versus adaptation.
B) globalization versus localization.
C) global integration versus local responsiveness.
D) capitalism versus socialism/communism.
E) buy now versus buy later. - correct answer✔✔C) global integration versus local
responsiveness.
In the 1970s international marketers framed their management emphasis in foreign markets as a
question of:
A) standardization versus adaptation.
B) globalization versus localization.
C) global integration versus local responsiveness.
D) capitalism versus socialism/communism.
E) buy now versus buy later. - correct answer✔✔A) standardization versus adaptation.
, The statement, "Only in America can international market requirements be an afterthought" is an
example of American__________________.
A) ethnocentrism
B) marketing myopia
C) fear of European dominance
D) concern for international customers
E) profit-taking - correct answer✔✔A) ethnocentrism
The ideal market segment size, if customer satisfaction is the goal, is:
A) one.
B) a small group such as 10-15.
C) local such as a small city of 10,000.
D) regional such as a state or territory.
E) the world. - correct answer✔✔A) one.
Nestlé focuses on dominating markets in the world arena. The company has four primary points
in its highly successful international strategy. Which of the following would not be among those
four points?
A) think and plan long term
B) decentralize
C) stick to what you know
D) standardize so that all becomes one
E) adapt to local tastes - correct answer✔✔D) standardize so that all becomes one
Which of the following companies has been known for its ability to adapt to local needs and
wants in the international marketplace since its inception in 1866?
A) Kodak.
Questions & Verified Correct answers (A+
Guarantee)
A recent study of North American and European corporations indicated that the need to
__________________ was considered to be the most important external issue affecting their
marketing strategies.
A) gain access to the Chinese market
B) avoid competition among themselves
C) reduce international exposure
D) stay cost competitive
E) overcome management resistance - correct answer✔✔D) stay cost competitive
With respect to global marketing management, the argument for managing in international arena
for the 1990s was framed as:
A) standardization versus adaptation.
B) globalization versus localization.
C) global integration versus local responsiveness.
D) capitalism versus socialism/communism.
E) buy now versus buy later. - correct answer✔✔C) global integration versus local
responsiveness.
In the 1970s international marketers framed their management emphasis in foreign markets as a
question of:
A) standardization versus adaptation.
B) globalization versus localization.
C) global integration versus local responsiveness.
D) capitalism versus socialism/communism.
E) buy now versus buy later. - correct answer✔✔A) standardization versus adaptation.
, The statement, "Only in America can international market requirements be an afterthought" is an
example of American__________________.
A) ethnocentrism
B) marketing myopia
C) fear of European dominance
D) concern for international customers
E) profit-taking - correct answer✔✔A) ethnocentrism
The ideal market segment size, if customer satisfaction is the goal, is:
A) one.
B) a small group such as 10-15.
C) local such as a small city of 10,000.
D) regional such as a state or territory.
E) the world. - correct answer✔✔A) one.
Nestlé focuses on dominating markets in the world arena. The company has four primary points
in its highly successful international strategy. Which of the following would not be among those
four points?
A) think and plan long term
B) decentralize
C) stick to what you know
D) standardize so that all becomes one
E) adapt to local tastes - correct answer✔✔D) standardize so that all becomes one
Which of the following companies has been known for its ability to adapt to local needs and
wants in the international marketplace since its inception in 1866?
A) Kodak.
