Study guides, Class notes & Summaries

MMC 2000 Final Exam How did the first mass-produced arcade game come about? - correct answer Well this cool guy named David Gottlieb invented it! It was called Baffle Ball and it was made from a small wooden cabinet with only one moving part and a plunger Who and what were one of the famous imitators of David Gottlieb's arcade game? - correct answer Harry Williams took Gottlieb's arcade game and created the first electric pinball game called Contact. What caused for the popularity of ar...

MMC 2000 FSU Exam 1 Summer 2018A convenient way to describe an act of communication is the following: - correct answer Source, Message, Receiver, Channel Media= - correct answer Communication Models of Communication: - correct answer Harold Laswell's (1948) one- way model of communication. Who? - correct answer Communicator Says what? - correct answer Message In which channel? - correct answer Medium To whom? - correct answer Receiver With what effect? - correct answer Effe...

MMC 2000 ExamDoes a fish know it is wet? - correct answer No Communication - correct answer The (reciprocal & ongoing) process of creating shared meaning. It is the transmission of a message from a source to a receiver. What is a convenient way to describe the act of communication? - correct answer Source --> Message --> Receiver --> Channel A source sends a message through a medium to a receiver producing some effect. *Media=Communication* What is Harold Laswell's ONE-WAY ...

MMC 2000 FSU Exam 2Early newspapers were developed by businesspeople and patriots for a small, politically involved ________ that could read. - correct answer elite The early movie industry was built largely by ________ who wanted to make money ________ everyone. - correct answer entrepreneurs, entertaining Beginning with the Paris premiere in 1895, people had to become film ________. - correct answer literate The story goes: that when the film was first shown, the audience was so overw...

MMC 2000 Final Examexplanations and predictions of social phenomena that attempt to relate mass communication to various aspects of our personal and cultural lives or social systems - correct answer mass communication theories how do mass communication theories differ from scientific theories - correct answer they are not as reliable as scientific theories T/F: there is one main mass communication theory - correct answer false there is no one theory; instead, there are many middle range...

MMC 2000 FSU exam 2Benjamin Franklin - correct answer -Established a print shop in Philadelphia and later, in 1729, took over a failing newspaper: Pennsylvania Gazette -Began to develop advertising support, which helped shield his newspaper from government control. -Demonstrated that financial independence could lead to editorial independence . Broadsides (or broadsheets) - correct answer single sheet announcements or accounts of events imported from England What were the early forerunne...

MMC 2000 FSU Exam 2Early newspapers were developed by businesspeople and patriots for a small, politically involved ________ that could read. - correct answer elite The early movie industry was built largely by ________ who wanted to make money ________ everyone. - correct answer entrepreneurs, entertaining Beginning with the Paris premiere in 1895, people had to become film ________. - correct answer literate The story goes: that when the film was first shown, the audience was so overw...

Mmc 2000 Florida State University -UCF MMC 2004 - Final Exam Study GuidePhilo T. Farnsworth invented which of the following? - correct answer The basic technology for television When the VCR first came out, broadcasters and movie studios saw it as a threat and tried to make home recording illegal. - correct answer True Network affiliates are which of the following? - correct answer Local broadcast stations that carry network programming Television networks cannot require their affiliate...

Mmc 2000 Florida State University -MMC2000 (FSU) Chapter 15Development of Global Media: Almost from the very start, _______ were broadcast internationally. - correct answer radio signals In mid-1920s _______ was used by the Netherlands, Great Britain, and Germany to connect with their various colonies including Africa, Asia, and the middle east. - correct answer short-wave radio When high frequencies reflect, or skip, off the ionosphere, producing sky waves that can travel vast distances...

Mmc 2000 Florida State University -MC 2000 Tad Odell LSU a strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR is free/earned What is advertising clutter? ...