Mmc 2000 Florida State University -MC 2000 Tad Odell LSU

Mmc 2000 Florida State University -MC 2000 Tad Odell LSU a strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR is free/earned What is advertising clutter? - correct answer large volumes of advertising messages that the average consumer is exposed to daily what is the effect of ad clutter - correct answer so many ads that the consumer doesn't know what they are consuming placement where the product/brand is at the center of the plot line - correct answer production/brand integration the consumer does NOT choose what media or when (radio, TV) very traditional - correct answer push media audience decides what to consume (Netflix, Spotify) growing - correct answer pull media what is creating or distributing media by interest or geographical location (HGTC, Food, SciFi) - correct answer narrowcasting what is creating or distributing media for specific audience EX. Podcast for board games - correct answer narrowcasting