BUSML 3250 Samenvattingen, Aantekeningen en Examens
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BUSML 3250 Actual Exam with Questions Solved 100% Correct Already Passed
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What makes a good segmentation? - ISASDA 
Identifiable 
Substantial 
Accessible 
Stable 
Differentiable 
Actionable 
What are the different tpyes of segmentation? - Geographic - country, city, neighborhood 
Demographic - age, gender, income, race 
Psychological - interests, activities, values, goals 
Behavioral - purchasing habits, customer loyalty
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BUSML 3250 Exam 2 with Questions Solved 100% Correct
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product - a good, service, or idea consisting of a bundle of tangible and intangible attributes 
that satisfies consumers' needs and is received in exchange for money or something else of 
value 
good - has tangible attributes that a consumer's five senses can perceive 
nondurable good - an item consumed in one or a few uses, such as food products and fuel 
durable good - a good that usually lasts over many uses, such as appliances, cars, and 
smartphones
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BUSML 3250 Exam Study Guide Questions Solved 100% Correct
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What is marketing? - The process by which companies create value for customers and build 
strong customer relationships in order to capture value from customers in return 
Marketing Process - 1st 4 steps create value for customers, last step captures value from 
customers 
Understand marketplace and customer needs and wants 
Design a customer-driven marketing strategy 
Construct an integrated marketing program that delivers superior value 
Build profitable relationships and create customer delig...
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BUSML 3250 Final Exam with Questions Solved 100% Correct Already Passed
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advertising - any paid form of non-personal presentation and promotion of ideas, goods or 
services by an identified sponsor 
advertising objective - specific communication task to be accomplished with a specific target 
audience during a specific period of time 
advertising budget - the dollars and other resources allocated to a product or a company 
advertising program
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BUSML 3250 Final Exam Review Questions Solved 100% Correct
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BUSML 3250 Final Exam Review Questions Solved 
100% Correct 
What is a price? - The amount of money charged for a product or service. 
What is value-based pricing? - Price is considered along with other marketing mix variables 
before the marketing program is set 
What are the steps in (customer) value-based pricing? - 1. Assess customer needs and value 
perceptions 
2. Set target price to match customer perceived value 
3. Determine the costs that can be incurred 
4. Design product to deliver v...
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BUSML 3250 Main Exam Questions Solved 100% Correct
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Which type of retailer usually carries more specialty goods at high prices and is more likely to 
provide customers with assistance in every phase of the shopping process? - Full- Service 
Retailer 
Today, ________ are flourishing due to the increased use of market segmentation and market 
targeting. - Specialty Stores
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BUSML 3250 Exam 3 Questions Solved 100% Correct
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Marketing Channel - consists of individuals and firms involved in the process of making a 
product or service available for use or consumption by consumers or industrial users 
Agent or Broker - any intermediary with legal authority to act on behalf of the manufacturer 
Wholesaler - an intermediary who sells to other intermediaries, usually to retailers; term 
usually applies to consumer markets
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BUSML 3250 Exam 1 with 100% Correct Answers
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BUSML 3250 Exam 1 with 100% Correct 
Answers 
What is marketing? - answerThe process by which companies create value for customers and 
build strong customer relationships in order to capture value from customers in return 
Marketing Process - answer1st 4 steps create value for customers, last step captures value 
from customers 
Understand marketplace and customer needs and wants 
Design a customer-driven marketing strategy 
Construct an integrated marketing program that delivers superior value...
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BUSML 3250 Exam 1 With 100% Correct Answers
- Tentamen (uitwerkingen) • 69 pagina's • 2024
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BUSML 3250 Exam 1 With 100% Correct 
Answers 
In addition to selling food, drink, and a variety of items that feature its popular logo, Eskimo 
Joe's offers its customers a valuable experience, known as its ______________. 
A. 
Needs 
B. 
Market offering 
C. 
Demands 
D. 
Wants 
E. 
Marketing myopia - answermarket offering 
The owners of Eskimo Joe's understand the customers' needs and wants by sensing and 
responding to those needs, indicating that Eskimo Joe's assumes which philosophy? 
A....
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BUSML 3250 Exam 1 With 100% Correct Answers
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BUSML 3250 Exam 1 With 100% Correct 
Answers 
In addition to selling food, drink, and a variety of items that feature its popular logo, Eskimo 
Joe's offers its customers a valuable experience, known as its ______________. 
A. 
Needs 
B. 
Market offering 
C. 
Demands 
D. 
Wants 
E. 
Marketing myopia - answermarket offering 
The owners of Eskimo Joe's understand the customers' needs and wants by sensing and 
responding to those needs, indicating that Eskimo Joe's assumes which philosophy? 
A....
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