Exam (elaborations)
BUSML 3250 Exam Study Guide Questions Solved 100% Correct
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What is marketing? - The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Process - 1st 4 steps create value for customers, last step captures value from customers Understand marketplace and customer needs and wants Design a customer-driven marketing strategy Construct an integrated marketing program that delivers superior value Build profitable relationships and create customer delight Capture value from customers to create profits and customer equity
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BUSML 3250
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BUSML 3250
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Written for
- Institution
- BUSML 3250
- Course
- BUSML 3250
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- Uploaded on
- April 24, 2024
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- Written in
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- busml 3250
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busml 3250 exam study guide
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