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Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about ? On this page you'll find 34 study documents about .

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Tombs, A. & McColl-Kennedy, J. R. (2003). - Social-servicescape conceptual model

  • Tombs, A. & McColl-Kennedy, J. R. (2003). - Social-servicescape conceptual model

  • Summary • 8 pages • 2018
  • Summary of article "Social-servicescape conceptual model" written by Tombs, A. & McColl-Kennedy, J. R. (2003). The article is from "Marketing Theory, 3(4), 447-475". The aim of the article is the critical reflection of Mary Jo Bitner's servicescape theory.
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Bitner, M. J. (1992). Servicescapes: the impact of physical surroundings on customers and employees. Journal of Marketing (notes/summary)

  • Bitner, M. J. (1992). Servicescapes: the impact of physical surroundings on customers and employees. Journal of Marketing (notes/summary)

  • Summary • 4 pages • 2018
  • Summary of the article "Servicescapes: the impact of physical surroundings on customers and employees" written by Mary Jo Bitner Summary is made from the article from Journal of Marketing, 56(2), 55-71
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Exam grade 12

  • Exam grade 12

  • Exam (elaborations) • 14 pages • 2018
  • This is my exam for China in the Global Economy, very difficult but interesting exam Grade: 12/12
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Integrated Market Communication exam re-take ISUP

  • Integrated Market Communication exam re-take ISUP

  • Exam (elaborations) • 13 pages • 2018
  • Integrated Market Communication re-take exam in September grade 12
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Complete collection of all the needed articles

  • Complete collection of all the needed articles

  • Summary • 116 pages • 2018
  • This is the complete collection of all summarized articles from the course
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Complete collection of all the needed articles

  • Complete collection of all the needed articles

  • Summary • 88 pages • 2018
  • This is the complete collection of all summarized articles from the course
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Complete collection of all the needed articles

  • Complete collection of all the needed articles

  • Summary • 332 pages • 2018
  • This is the complete collection of all summarized articles from the course
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Finansiering noter Finansiering noter

  • Finansiering noter

  • Class notes • 130 pages • 2016
  • En samling af forelæsningsnoter, forelæsningsslides og lærebøger (Fundamentals of corporate finance, Hillier et. al, McGraw-Hill, 2014). God som opslagsværk i pensum
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Afsætningsøkonomi noter Afsætningsøkonomi noter

  • Afsætningsøkonomi noter

  • Class notes • 97 pages • 2016
  • En samling af forelæsningsnoter, forelæsningsslides og lærebog (Marketing Management, Kotler et. al., Pearson/Prentice Hall, 2012). God som opslagsværk i pensum
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Notes for Artificial Intelligence in the Marketplace

  • Notes for Artificial Intelligence in the Marketplace

  • Summary • 29 pages • 2016
  • A summary of 12 sessions in the course Artificial Intelligence in the Marketplace. Detailed notes about each topic covered: Siri and chatbors (intelligens conversation), Watson, cognitive computing, culturomics and n-grams, Google Translate (automatic translation), recommender systems, social media and text analysis, sentiment analysis, Selv-driving cars, Deep learning, neural networks, the future of AI
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