Summary
Summary Tombs, A. & McColl-Kennedy, J. R. (2003). - Social-servicescape conceptual model
- Course
- Institution
Summary of article "Social-servicescape conceptual model" written by Tombs, A. & McColl-Kennedy, J. R. (2003). The article is from "Marketing Theory, 3(4), 447-475". The aim of the article is the critical reflection of Mary Jo Bitner's servicescape theory.
[Show more]