the structure of retail assignment discusses distribution channels, different types of stores.

factors affecting guess

fashion retailing, guess.

Task 3 is broken down in to two pieces, report and powerpoint presentation. In this report i have explained how the image of a chosen fashion retailer meets the needs of its target market. I have also analysed how a chosen fashion retailer has developed an image that is compatible with its target market and product range. In this case, i have used Tom Ford as a high end fashion retailer Vs Primark as the low-end retailer.

In this final task of the unit, i have described the differences in the characteristics of a niche fashion retailer with those of a mass market retailer. This is really useful and well detailed report of 'niche fashion' vs 'mass market retailer'. -P6

In this task/report, i have done the following: 1) Explained the characteristics of the target markets of different fashion retailers. 2) Explained the policies of different fashion retailers in terms of their retail service offer. 3) Analysed how the characteristics of different target markets influence the retail service policies of different retailers 4) Evaluated the way in which a fashion retailer has adapted its policies in response to an identified target market characteristic. By cover...

In this task, i have described how a fashion trend is influenced in its development (P3). I then described the impact of different fashion trends on retail services (P4). Finnaly, I compared different fashion trends in terms of their impact upon retail services (M2). Very nicely detailed piece of work.

In this powerpoint presentation, i have evaluated the effect of image on the success of Primark. This includes many different aspects of how the business is run including ethical issues. This coves the distinction bit of the task which you may have to present to the class, some may not. This powerpoint could help a lot with giving ideas on what to cover including all the informations which have already been collected and simplified.

I hope to effectively evaluate the way in which my chosen retailer- Primark, have adapted their retail policies in response to the lifestyle characteristics of their under 35, fashion conscious target market. Pricing, opening hours, visual merchandising, customer service level, the use of Internet and other media are policies that pose great importance to any business, therefore I hope to detail a comprehensive evaluation of their importance to the fashion industry and to Primark, and their reac...