Unit AS 1 The Competitive Business

A look at various promotion and advertising methods including, price reductions, discounts, loss leaders, competitions, coupons, free figts, Point of Sale Displays, Loyalty Cards, Sponsorship, Public Relations,

A look at the advantages and disadvantages of primary and secondary research.

A look at market segmentation, geographyic segmentation, demographic segmentation, geo-demographic segmentation and market targeting.

A look at PESTLE, Ansoff and SWOT analysis, along with diagrams and advantages and disavantages.

A summary of supply and demand curves, the conditions of supply and demand. Summary of excess demand and excess supply and its affects on the demand and supply curves. Price Determination.

A look at production, what investment will do for a business and economies of scale.

A look at the advantages and disadvantages as operating as a public or private limited company.

A look at the advantages and disadvantages of operating as a partnerships and sole trader.

This summary provides a definition of competition, what affects the level of competition and looks at the role of the Competition Commission and other relevant bodies.