Unit AS 1 The Competitive Business

CCEA Business Studies A Level - Unit 1 AS High quality hand written notes covering all aspects of the course. The notes look into all aspects of 'The Competitive Business' in a concise yet detailed manner

A step by step look at constructing a market plan, types of marketing objectives, advantages and disadvantages of a market plan, marketing budget and ansoff matrix.

A look at the various methods of research e.g. surveys, focus groups, consumer panels, test marketing, interviews, observation and store loyalty cards.

A look at the methods of distribution e.g. air, rail, with analysis of each method via advantages and disadvantages.

A look at random sampling, quota sampling, cluster sampling and stratified sampling.

A look at e-commerce from the business and customer's perspective. Demand and supply including demand and supply curves, with an in-depth explanation of the diagrams. Price Dis-Equilibrium and Price Determination is included. Conditions of Supply and Demand included. Price Elasticity of Demand with formulas is included. Advantages and disadvantages of using price elasticity of demand is included.

A summary of markets.

A look at the different types of markets including: duopoly, monopoly, perfect competition, oligopoly and competitive market.

A look at what is a market, with advantages and disadvantages of a niche and mass market.